Maybe the hardest thing for brands who face social media and social networking is to avoid the bandwagon and really come up with a strategic thinking behind their presence.
Lots of brands are making use of the social tools. But lots of brands are just replicating, with different layers, the messaging model when there is no conversation at all.
So, it’s great when some companies come up with richer perspectives and this is what makes me highlight what Best Buy is doing.
In this post from We Are Social you can see a video of Best Buy’s CMO explaining how they understand what is happening and what digital can do for them. In a sentence: “make dreams come true”.
As part of that, they launched Twelpforce, a dedicated help force to be there for customers via Twitter. What means that if I have a doubt I use @Twelpforce and someone will try to solution my anxiety.
Isn’t it simple and brilliant?
What I like most about it is that it’s a real service for people. A real utility for consumers.
Great because it builds value upon the space where people are already present and adds a new function inside it.
It’s also a big example of how companies and agencies can be skillful to bring up new uses of Twitter as a social tool applied to business.
If CP+B is not behind it (which I think they do), they are the ones who are spreading the service.
Have a look on the ads (here) that directs the audience to @Twelpforce and not to a microsite. Oh, and the stadium metaphor really makes one understand what the service is all about. Even for those who are not used to Twitter.
