Comments for LESS TALKING, MORE CONVERSATION

Comment on Viral effect by faris

faris — Thu, 11 Jun 2009 20:53:22 +0000

nice mate.

Comment on Have you got a Monskey? by ramiroamaral

ramiroamaral — Tue, 25 Nov 2008 12:32:52 +0000

Hi Jason,
Thanks for your comment, really appreciated it.
One of the good things about the digital space is that it can make likeminded people come together and share stories they love about something.
Think on how you can use Ning to create a community around the toy or how you can create an app for Facebook so people could live the Monskey experience in another level, for instance.
A digital ethnography gives a sense of how people relate to your toys and what they mean for them, what they allow people to express (use and abuse of Flickr, Technorati and other social sources to do that).
Of course these are quick ideas that came into my mind right now, it’s not a structured thinking.
But, I believe that understanding those kinds of things would be the first step to improve the conversation with Monskey fans.

Comment on Have you got a Monskey? by Jason

Jason — Tue, 25 Nov 2008 03:08:47 +0000

Thanks for your comments on Monskey. I am involved with the marketing of Monskey and I think you are right on in your thinking. I am curious if you could expand a little on your idea of digital and conversational channels. I am new to this world and I could use some advice.

Cheers!

Comment on More like comms planners by ramiroamaral

ramiroamaral — Sat, 15 Nov 2008 20:32:51 +0000

Vinnie, I think that Ricardo (also, Amaral) toke the point of the text.
I see that as strategic planners we are worried about the ideals that you mention. The thing is that in lots of cases it gets so broaden and, at the same time, empty.
So, it’s in this sense that I believe we have to try harder to DO more things, in order to fulfill what we delineate for brands (be it and idea, a positioning or a broad brand ideal).

Comment on More like comms planners by vinnie

vinnie — Thu, 13 Nov 2008 20:00:19 +0000

that was what I tried to sum up: is the IDEAL, more than an IDEA.

metaphoric, is like the Arthur’s knights searching of the Holy Grail: either you start searching for a cup, or for a cure. which one is broader? which one fulfills Arthur’s needs?

(sorry to use a medieval example, it was the first in mind right now…)

Comment on More like comms planners by ramaral

ramaral — Wed, 12 Nov 2008 22:54:14 +0000

There is a powerful concept underlying this post, which is action planning is becoming as important as “strategic” planning. DOING stuff is way more important these days than simply arriving at the bright idea. And I am not talking about execution: I am talking about the idea AS THOUGHT by logistics, as thought by product etc. Planners should also be able to translate concepts into more disciplines than simply creative. But there is still a long way to go to get there.

Comment on More like comms planners by vinnie

vinnie — Wed, 12 Nov 2008 21:51:40 +0000

i agree and disagree in some points.
first, despite of time, effort, means, investment or job title, we (as “brand guardians”) should always pursuit an ideal (not idea, ideal, in the broader meaning you can think of).
second, we spent a lot of time defending strategies (inside and outside the agency headquarters), trying to innovate in channels (raise your hand if you never said “let’s do some viral mktg”) instead of losing brain mass in thinking on how relevant this ideal is, that, alone, will flow through every possible way.
and third, personally, i hate the job distinction, as an apartheid philosophy of “planner of something” and “planner of something else”

Comment on Have you got a Monskey? by vinnie

vinnie — Wed, 12 Nov 2008 21:33:24 +0000

crowdsourcing is the key these days. the collaborative environment of the internet provides the tools, and the initiative of others provides the inspiration. the result is empowerment in a crescent vortex: from niche to mass, from cult to desirable, from a simple table-bar idea to a big profit business and so on.
i wait anxious to the day when an idea like this fall out of the sky directly to my lap… ;)
(and yes, to make money too, a lot!)