My name is Ramiro and I’m a brand communication strategist working at McCann Brasil in Sao Paulo.

This blog is a space to exercise and share personal points of view on subjects related to the way we have to build brands these days.

You will read about people, behavior, ideas, marketing, media, technology and everything I may find interesting to think about in a new brand building culture.

Although I’m Brazilian, I write in English in an attempt to be connected to a larger group of creative thinkers in this global village we live in (sorry in advance for some mistakes on writings).

Please, feel free to share some thoughts and participate on the conversation!

And if you want to contact me directly, please, just send an email: ramiroamaral@yahoo.com.br