When it comes to the modern ways of brand building, I believe there is nothing so strong as establishing conversation. The ones that are real, interesting and enduring.
This presentation from John Willshire is absolutely fantastic to understand, in a few minutes, how brands need to evolve their marketing approach to really connect to people in this world ruled by interesting things to talk about.
Great way of showing and proving how actually doing things for people (remember this from Adrian) makes lots of difference on how brands can get closer and relevant.
Unfortunately, I bet there are lots of us still trying to convince some clients not to pointing their finger – the way slide 31 reproduces – while people are having some nice conversation.
